Posts Tagged ‘branding session’

Kavarna Coffeehouse on Broadway, meet the new owners, Kayla & Mike

As is the case for many Green Bay locals, Kavarna Coffeehouse tops the list of places we want to hang out. In my college years, it was a luxury to gather with friends over board games and lattes; in my newly married years it was a short bike ride from my home and a place to connect with the hubby and work on our various creative pursuits; and as a new mom it is the coffeehouse that has a play area (ingenious!) to keep my roaming 15-month-old occupied while I get to dress cute and interact with adults. No matter your age or your reason, Kavarna is the place. It’s full of positive energy, natural light, playful architecture, and, of course, scrumptious treats.

Green Bay Coffee Shop

The news of Kavarna changing hands may have come as a shock, and you might be fearful that your favorite spot is going to lose all its best qualities. But the new owners, Kayla Viste and Mike Hastreiter, are friends and clients of ours, and we are happy to say that is not the case. “We love Kavarna for all the same reasons the average person loves Kavarna,” Mike says, as we sit down over coffee. “And we wouldn’t come in and get rid of all the things we love. That just doesn’t make sense,” he states simply.

Mike was born and raised in Green Bay, and went on to college at UWGB where he earned his bachelors and masters and met Kayla. Kayla grew up in Door County, and, after earning her bachelors at UWGB, attended UIC for her graduate degree. While attending college, Kayla worked as a barista at local coffee shops and found she loved the atmosphere. “All throughout my schooling working at those places, I always dreamed of owning my own coffeeshop,” she says.

Years later, the couple began making plans to enter the world of entrepreneurship, and Kayla reflected back on her experience as a barista, which drew them to owning a coffee shop. When they found out Kavarna was for sale, they knew it was the perfect fit.  “I love that Kavarna is community center that brings people together and that is a really good feeling we want to keep going,” Kayla says.

Both Kayla and Mike have management and food service  backgrounds “We’ve done the parts but not the sum,” Mike muses, thinking about the job ahead. “But we are really excited to take over and try this out.”

Kayla and Mike live in De Pere where they raise their 11-year-old daughter, Dezi, who is into music and sports. “She is super excited. She wants to be super involved…Perhaps more involved than she can be at this point,” Kayla says. “She won’t clean anything at home, but she’s super pumped about wiping tables here,” Kayla laughs. In their spare time the couple enjoys creative pursuits, baking, and home-brewing. They recently began making their own kombucha and plan to introduce their homemade kombucha in a “kombucharator”. “It’s just going to be another option for people to enjoy in addition to our chilled teas,” Mike reassures customers who may fear their favorite drinks being replaced. “We just want to maintain the quality and keep things consistent. Our main goal is going to be working with and perfecting what is already here.”

Kavarna itself has happy memories for Mike and Kayla. “I remember coming here with friends for what we called ‘Kavarna-burbia’ with my friends. There’s this board game called ‘Suburbia’ and we would meet here and everyone would get food and drinks, hang out and play,” Mike reflects. “I think that’s the kind of place [Kavarna] is for a lot of people.”

Kayla and Mike plan to run Kavarna full time. They believe a business as big and community-centered as Kavarna requires all their attention. “We’ll be here, we’ll be around and hopefully people can get to know us,” Mike says. “We strongly believe that if you’re going to own a business, you should be all in. We want this to be our living. We want to be here when we’re needed, you know? Who could have a better office than this anyway?” jokes Mike.

There are no big changes on the horizon for Kavarna, but there are a few small things to look forward to. Other than the introduction of fresh kombucha, they are looking at making a few upgrades to the play area and starting a new arts program. “We are also super excited about introducing Dark Roast Art nights where adults could come for arts and crafts night,” Kayla says. “Our general hope is to work with local artists to provide this,” Mike adds. The adult classes will take place in the evening (possibly monthly or bi-monthly) and occasional daytime classes called Light Roast Arts will offer STEAM programming for parents and children to enjoy together.

We finished our chat by talking about favorite coffee drinks. While Kayla loves lattes best, Mike confesses that his drink favorites change month to month, “I feel like I’m affected by season, but I think my favorite overall coffee drink is light roasted coffee,” he pauses. “But I like to do geeky things with it like pour-over combinations.”

Whatever your favorite coffee drink, Kavarna will still be there to serve it. You can be sure we’ll be there as well, devouring tortellini pasta salad and chocolate chunk cookies, and chasing a bald baby who likes to wander around scowling at strangers. Cheers!

Vendors: wedding advice from jenstar yoga and dance

Green-Bay-Yoga-Pilates-Barre-Studio-Jenstar-Wisconsin-Photography-Business-Branding-Fitness-Health-Wedding-AdviceOur monthly blogs are back with advice from the experts! This month we’re chatting with Jen Berres, owner of Jenstar Yoga and Dance. Jen is giving us a few tips on feeling and looking your best for your wedding day, as well as how to de-stress and focus on what matters throughout the planning process.

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What would you like people to know about you? 

I own Jenstar Yoga and Dance in downtown De Pere, Wisconsin. I love to combine old traditions with new moves and my goal is for everyone to feel like they learned something (either about themselves or alignment of a certain pose) when they leave class! The studio itself is ever-evolving. We have a variety of offerings (yoga, barre, and dance) and I encourage teachers to let their own style and personality shine.  We are hands on and will help you.

Where do you find inspiration?

Three of my favorite yoga teachers are Kathryn Budig, Elena Brower and Jason Crandell. They inspire me in my yoga teaching and practice. I draw inspiration from books (anything from chakras to anatomy), music (I make a killer barre playlist), and even nature. It’s good to get outside and just breathe. But the best way for me to stay inspired is getting myself to class with other people around. I love the energy exchange.

What classes do you offer that would help brides de-stress? 

Everyone de-stresses differently, but I would recommend yoga at the top of the list. Breathing, moving, stretching, balancing – you will find some challenge but it’s all done with a mindful perspective and there is a lot of space given for you to calm your mind and just “go with the flow”. Yoga breathing techniques help de-stress your nervous system so it’s not always in fight or flight mode. Brides need this!

What classes would be best to help brides who are looking to “tone up” for the wedding day?

If people are looking to tone-up and kick up the intensity, a Barre class is the answer. The music is bumping, the choreography is moving/changing from planks, to core, to arm work.  People feel strong and accomplished after this class and the physical results show.

What is the best piece of advice you could give to couples planning their wedding?

It’s your wedding. Make choices that reflect your style and who you are as a couple. Don’t feel obligated to change your vision to appease other people. Also, don’t be afraid to ask for help. You don’t have to do everything on your own.

What are some good ways to de-stess at home? 

This one might sound weird, but it works. Take at least 20 minutes every day to set your electronics aside, be by yourself, and be quiet.  You could take the time to do something that you love, but it’s all about the conscious choice to stop what you’re doing, ground, and recharge. Clear minds are less stressed minds. This is so much harder than it sounds, but it is worth it if you can make it a daily practice. We don’t need to be busy all the time.

Anything you would suggest in the final days before the wedding to keep brides feeling their best? 

A consistent wellness routine months in advance is so important leading up to those final days. The week of the wedding keep to your fitness schedule and maybe add one additional yoga class or workout session. Drink tons of water to stay hydrated and keep skin nourished. Remember to avoid super salty foods and alcohol (even at the rehearsal dinner) so your body isn’t retaining water. Every night make it priority to get at least 8 hours of sleep. Keep your phone on the other side of the room so you don’t feel tempted to lay in bed and scroll through Facebook. The most beautiful bride is a well-rested bride.

Every wedding has obstacles and stressful moments in the planning process… what advice do you have for focusing on what matters?

Remember the reason you are getting married is because you love this person and want to share your life with them – that’s what’s important.  No one cares what your bridesmaid dresses look like or what color scheme you chose. We get way too wrapped up in petty details sometimes. Simple is better, always.

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You can find the Jenstar Studio at 365 Main Avenue in De Pere or online at http://www.jenstaryoga.com

Vendors: wedding advice from petal pusher floral

Green-Bay-Florist-Wisconsin-Photography-Petal-Pusher-Business-Branding-Flowers-Wedding-AdviceAs a bride, wedding planning can get a bit overwhelming. There are so many vendors to book, timelines to keep, and budgets to remember. When Ben and I got married, the area I felt the most clueless in was the flowers. I didn’t know the names of flowers, what was in season for our fall wedding, or how to pick flowers that matched our theme. Ben and I set up a meeting with Nichole at Petal Pusher and she helped answer our questions. After our conversation I had a clearer vision of what we wanted and I felt a huge relief in knowing I was in good hands.

A few weeks ago I sat down with Nichole again, this time to pick her brain for a few little tips to help you 2016/2017 brides as you start your planning. Read on!

What would you like people to know about Petal Pusher?

I have owned Petal Pusher for nine years, and the previous owner had it for eight years before that, so we’re nearing the two decade mark. People ask what makes us different, and I feel we do work that is very personal. We’ve done a lot of interesting things for weddings like flowers on the couple’s dog, mementos in the bride’s bouquets, which makes it fun for us. I like that it’s challenging and that we don’t make the same bouquet twice.

How would you describe your style?

I like natural, organic looks. I can do the “bling” thing, but my personal aesthetic is more woodsy. Some of that translates into my home too; it’s what I find appealing and what I like to be surrounded by. The rustic trend is a wonderful, but I would love to see that translate into a more woodsy look with bark, mosses, and twigs. I am inspired by nature. Things that feel truly original to me I am pulling from my surroundings – wandering through the woods or gardens.  I can see something and say to myself, “why have we never used that before?”

What are some things couples might not think about as they plan for flowers?

I would say durability is an important consideration. For example, if you know you are having an August wedding and it will be a long, hot, sun-filled day, even though hydrangeas would be in season, they might not be a great bouquet option. The other tip I have is to envision a color palette rather than specific flowers. For example, if you come in and say you want yellow, I can show you all the yellow flower options for a June wedding, whereas if you say you want sunflowers, that puts us in a harder position. Otherwise, if there is a flower you are dead set on, call your florist, then pick your date.

How far before the wedding do you suggest couples get in touch to meet with florists?

At least 6 months out is ideal, but we have some brides meet with us much farther in advance just to start getting ideas.  A Pinterest board is probably the best way to start brainstorming because brides don’t need to know the names of flowers or even how to describe the style. Even to see the other wedding details: dresses, shoes, hairstyle, tells me so much about the vision they have for their wedding, even if they don’t know how to describe it.  The other thing I would suggest is to sit down as a couple and chat about which family members should get flowers, that way you aren’t put on the spot later on. Everything else we can go through one step at a time.

What would you recommend for brides on a budget?

Number one, don’t be afraid. People get nervous because it’s not very often that you have to shop for flowers. I always tell people, “I’ve been a bride too; I’ve been there, I know what it’s like”.  I usually recommend coming in and making a list of all your wants. We can make an itemized estimate, so couples can prioritize this over that or substitute in different flowers. Or, after they look at that initial estimate, they can just be really honest and say, “I have a max budget of $800, tell me how I can best spend it.”  I would much rather help couples make choices to make that smaller budget look amazing.

What aesthetic choices would you make if you were planning your own wedding right now?

Well firstly, I think a woman deserves a wedding in each season (up to her if it’s the same man every time!) My wedding was in winter, and if I were planning one right now I would plan it for fall. I would love something with a gritty, organic, natural aesthetic. The reception would be pink champagne and hors d’oeuvres and I would love it to be outdoors or in a setting that feels outdoorsy. For flowers, I would do all local just to show what can be done: dahlias, grasses, berries, bark, moss and twigs, with guinea hen feather accents and little hemlock pinecone boutonnieres.

Are there any current wedding trends that you love?

Lately locally grown flowers have become popular and we work with a really amazing grower outside of Cecil, so it’s nice to have that for fresher, more organically-raised option. They grow things that you wouldn’t even fathom you could grow here; some plants I had never even heard of. My husband and I just purchased 26 acres and we are going to start growing on a portion of that, so we can gather birch bark, curly willow, pussy willow, and other things like that.

As far as other trends, I really enjoy the more petite bouquets for bridesmaids, I think it makes them look more graceful. I also like the cocktail dresses with matching shoes and bouquets look. For receptions I love the farm-to-table idea with local, seasonal menus. It’s fun for me when the food is as pretty as the flowers, I love that look too.

What is the best piece of advice you would give to couples planning their decor?

Make the day a reflection of you. Personal touches give the guests something to talk about and it shares more about who you are as a couple. Also, whoever you book for your vendors, make sure they’re people you’re comfortable with. You should be enjoying the planning process, and if you don’t feel comfortable leading up to the big day, it will be so much harder with the stress and nerves that come along with the wedding. Don’t be afraid to ask your vendors questions that don’t quite fall into their “category”. Vendors have been to so many weddings, so utilize them as a resource for weddings in general.

Vendor Spotlight: edit salon opens in de pere

De_Pere_Wisconsin_Photographer_Salon_Photography_Business_Branding_Green_Bay_EditThose of you who know me know I love historic buildings, diy projects, and eclectic design (all you have to do is walk into our home to see this is true!)  Edit. Salon perfectly fits that description, from their sliding barn-door made from an old sign to their rustic-chic work stations, it is warm, trendy, and welcoming. The salon is newly opened this year and owned by two talented Green Bay stylists, Ashleigh and Amber.  With all the good stuff to stop in downtown De Pere for (just one of them being the amazing Cupcake Couture cupcakes!) you can add Edit. Salon to the list.  You will find these women easy to work with and the space, inviting.

Check them out on Facebook: http://www.facebook.com/editsalon123 or stop in!

Branding: jenstar yoga and dance

Working with people who are passionate about what they do is the absolute best.  Jen is the owner of Jenstar Yoga and Dance and just opened a new studio in De Pere. She is incredibly talented, inspiring, and (need I say it) photogenic. 😉 Many of you will know her from her Yoga on the Deck classes she teaches on the Citydeck in summer. This month she has opened a beauitful new studio in historic De Pere and is celebrating a milestone both professionally and personally.

The classes Jen teaches are not just about strengthening your body, but about gaining perspective on who you are and where you’re going.  They are about learning to accept yourself just as you are, and celebrating your little accomplishments along the way.  We had such a wonderful afternoon at Jen’s studio creating new images for her website and studio space!  If you are looking to learn more about Jenstar’s classes, you can find her online at http://www.jenstaryoga.com .